Case Analysis †Giant Consumer Products Essay

1)Using data in Exhibits 1 & 4 develop answer templates in Exhibit 3 for Sanchez.From the put back above, it is clear that the repair of a advance cannot be considered in isolation. On the whole, the publicity has resulted in a loss instead of a profit for the Dinardo range of products. Considered in isolation a advanceal material on Dinardo 32 may look enthralling but overall its a loss-making proposition.2)Do you advise Sanchez to run a field gross revenue promotion? If so, which one of the items the silver be allocated Dinardo 32, dinardo 16 or earthy meals?Sanchez can run a sales promotion for Natural meals. This is the only bankable option as can be seen from Solution template Part-3 in the circuit card above.3)Prep are Sanchez for additional strategic/ tactical questions that he anticipates from Flatt given at the end of case.a)The promotion of Natural Meals would be a further for FFD, the retail merchant as well as the consumer. FFD gains out-of-pocket to a pos itive append in marketing margin due to the promotion. For the retailer, the benefit will be on account of the increased spending by FFD for promotional activities. The margins on Natural Meals are higher for retailers and an increase in volumes would like a shot have a positive impact on retailers revenues. The consumer benefits due to the cut down prices from the promotion.b)FFD should go with the pay for performance approach for promotion of Natural Meals. The price on the corner of the product should not be reduced and instead a discount must be offered at the time of billing. The retailer should then be reimbursed for the discounts offered to customers. This would help confine the premium positioning of FFDs products and nullify customers from looking at the products to be in stock(predicate) at a deal during concomitant purchases.