Strategic Marketing Management of Wal-Mart Case Study

Strategic Marketing Management of Wal-Mart - Case debate ExampleAs a result, its British subsidiary ASDA, which already was proficient in the Britain, has made a successful business in U.K.Presently, the ASDA-Wal-Mart supercenters stand at the second level in the supermarket chain of U.K. It covers a huge market share of 17% in the U.K. After the takeover by Wal-Mart in 1999, the retail company has flourished by leaps and bounds. In 2004, ASDA operated a large bite of stores in Scotland and employed a number of employees. The total number of store operated by ASDA in 2004 was 259 and the employee strength was 122000 (ASDA/WAL-MART A Corporate Profile, 2004).The key to ASDA-Wal-Marts wide success is its strategical marketing management policies. The company has implemented some highly calculated and sound marketing strategies. It has always made an effort to render the best product to the clients in terms of fictitious character and price. Simultaneously, it has imparted a feelin g of associate partners to all its employees.Strategic marketing is a complex management proficiency for the identification of proper marketing opportunities. It aims to offer better values to the most profitable areas of the business without harming customer interests. The core marketing concepts are concerned with customer needs, customer-client relationship and supply of quality products at inexpensive prices. This includes a sophisticated market research that rests on customer feedback. A company is directed to launch a competitive-edge for long-term activities with the application of motley management techniques.The objective of strategic marketing management concerns with a wide array of activities. It involves an aggressive approach to capture the market share rapidly. While performing much(prenominal) kind of marketing management activity, a company needs to focus on the product diversity, the various geographical regions in which it is operating, the role of branding, t he marketing channels it is using and the product quality it is offering. All much(prenominal) areas of marketing are required to improve for strategic marketing management. A giant retailer standardised Wal-Mart will need to re-focus all these issues to find the drawbacks and improve its service by correcting them (Strategic Marketing Management, 2009). The domain of strategic marketing management is vast and it includes internal as well as external analysis of the company. This give notice (of) focuses only on the external analysis of the company. There are various models that have been put ship to express the external analysis of a company. Porters five forces model is the most popular among them. The task of strategic analysis involves a high level of expertise and experience. The analysts must possess both the qualities to conduct a strategic analysis with ease. When an analyst uses Porters five forces model, the planning process consists of a chain of steps. The